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WP Agency
WP Agency

Technical WordPress agency for websites, WooCommerce shops and integrations. A dedicated team for new projects and ongoing development, based in the Netherlands.

WP Agency expertise

Online marketing

Every WordPress website we build includes a technical SEO foundation: fast load times, clean code, structured data and an indexable architecture. For existing clients who want to get more out of their website, we offer additional online marketing — aligned to your goals and as part of the team that already knows your website.

Discuss your enquiry

Tell us what you'd like to achieve. We'll advise you on the approach.

Online marketing by WP Agency

Who is this for?

I want to get more out of my current website

Your website is live and working, but you notice there's more to gain. More visitors, more enquiries, better discoverability. We analyse where the opportunities are and build an approach that suits your situation and budget.

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I need a new website and want to be discoverable

You want a new website and want it to be found. With us, the technical SEO foundation is included as standard. And when you want to grow with online marketing afterwards, you don't need to go to another agency — we already know your website.

View our websites ↗

Built around your organisation

Marketing by the team that knows your website

Most businesses work with a separate agency for their website and a separate agency for their marketing. That produces disconnected actions: an advert that sends visitors to a page that doesn't convert, a newsletter that doesn't match your website, SEO advice that nobody implements.

We take a different approach. Because we build and manage your website, we can align technology and marketing. Landing pages that match your campaigns, forms that are connected to your follow-up, a site that is technically sound for search engines — no handovers between parties, but everything under one roof.

We offer online marketing as an add-on for existing clients. Not as a standalone product, but as a logical next step after a website that's already in good shape.

What we do for you

What we do

Technical SEO foundation
Fast load times, clean code, correct heading structure, structured data and an indexable architecture. This is standard in every website we build.
Content optimisation
Improving existing pages for search engines: better titles, relevant keywords, internal link structure and content that matches what your audience is searching for.
Advertising campaigns
Targeted campaigns that convert, not just generate clicks. With sharp targeting, good landing pages and continuous optimisation for results.
Email marketing and follow-up
Newsletters, welcome flows and automated follow-up that runs around the clock. Connected to your website so sign-ups and purchases work as one system.

Our process

How we build your online marketing approach

From analysis to ongoing results

  1. Introduction and analysis

    We map your current situation: where does your website stand technically, how discoverable are you now and where are the biggest opportunities? Not a thick report, but a clear picture of what will deliver the most.

    • Website analysis, audience and competitive landscape
    • Inventory of current channels and performance

  2. Strategy

    Based on the analysis we determine which approach is most suitable for your situation. We set goals, define KPIs and create a concrete plan. Not everything at once — we start with what delivers results fastest.

    • Prioritisation and KPIs
    • Concrete plan with clear phasing

  3. Execution

    We execute the strategy: implementing technical improvements, optimising content, setting up campaigns and arranging follow-up. Everything connected to your website and coordinated with one another.

    • Coordinated execution
    • Website and campaigns as one whole

  4. Reporting and adjustment

    We measure what works and what doesn't. Based on data we adjust — more effort where it pays off, less where it doesn't. Continuous optimisation, not a quarterly report after the fact.

    • Reporting on what matters
    • Continuous optimisation based on results

Our approach in practice

Imagine: your website looks fine, but it's not delivering enough. You've tried adverts before but they were expensive, you send your newsletter when you remember and you know your discoverability could be better. You don't have an overview and you don't have a plan. Here's how we tackle that:

  1. Stap 1

    Analysis and prioritisation

    We analyse your website, your current discoverability and your audience. Where do your clients come from? Where are you missing opportunities? Based on that we choose what delivers results fastest — often that starts with the technical foundation of your website and the most important content pages.

  2. Stap 2

    Phased execution

    We start with the technical optimisation of your website and the key pages. Once that's in place, we expand: adverts with the right landing pages, email follow-up that's connected to your site. Each element reinforces the next.

  3. Stap 3

    Results and further development

    After the first months you see the effect: more organic traffic, better conversion, lower cost per lead. We report holistically and decide together where to scale up. The foundation is in place — now we build on what works.

Good to know beforehand

Frequently asked questions about online marketing

Can't find your question? Put it to us.

Is SEO included in my website as standard?
Yes. Every website we build includes a technical SEO foundation: fast load times, clean code, structured data and an indexable architecture. That's not an extra service but part of how we build. If you want to work actively on discoverability with content and campaigns on top of that, we'll discuss it in a consultation.
Do I need to use all channels at once?
No. In fact, we advise against it. Better to do one or two channels well than six channels halfway. We start with what delivers results fastest for your situation and build from there. That's more effective and prevents your budget being spread across too many channels.
Can I just have a website built without marketing?
Certainly. Most clients come to us for a website or shop. The technical SEO foundation is included as standard. Online marketing as an additional service is optional and we offer it when you're ready.
How quickly will I see results?
That varies by approach. Advertising campaigns can deliver measurable results within a few weeks. SEO is a longer-term investment — count on three to six months before you see structural effect. We are honest about this upfront, so you know what to expect.

Bespreek je vraag over online marketing

Waar kunnen we je bij helpen?

Vertel over je plannen of de vraag waar je tegenaan loopt. Vermeld eventueel je huidige website en gewenste planning. We nemen contact op om de mogelijkheden te bespreken.