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WP Agency
WP Agency

Technical WordPress agency for websites, WooCommerce shops and integrations. A dedicated team for new projects and ongoing development, based in the Netherlands.

WordPress glossary

From A to Z: every WordPress term clearly explained. Click a term for a full explanation.

0-9

302 Redirect

A temporary redirection from one URL to another. Useful during maintenance or A/B testing.

A

Akismet

The most popular anti-spam plugin for WordPress that automatically filters spam comments and form submissions.

Alt tag

An HTML attribute that provides a textual description of an image, important for SEO and accessibility.

Anchor text

The clickable text in a hyperlink that gives search engines and visitors context about the page being linked to.

API

Application Programming Interface: a way for software to communicate with other software.

B

Browser Cache

A temporary storage location in your browser that speeds up websites by saving files locally.

C

CSS

Cascading Style Sheets: the language used to define the appearance of a website.

D

DNS

The Domain Name System translates domain names into IP addresses so browsers can find websites.

G

Generative Engine Optimization (GEO)

Optimising your content so that AI search engines like ChatGPT and Google AI Overviews use your website as a source.

Google Analytics

A free web analytics tool from Google that measures and analyses visitor behaviour on your website.

Googlebot

Google's web crawler that visits websites, indexes pages and determines how they appear in search results.

Gutenberg

The default block editor in WordPress that lets you visually build pages and posts using blocks.

J

JavaScript

The programming language that makes websites interactive and an essential part of modern web development.

JSON-LD

A structured data format that gives search engines extra information about your pages for richer search results.

P

Plugins

Extensions for WordPress that add extra functionality to your website without writing code.

R

Redirect

A redirection that automatically sends visitors and search engines from one URL to another.

S

SEO

Search Engine Optimisation: optimising your website so it ranks higher in search engines.

W

WooCommerce

The most popular e-commerce plugin for WordPress that lets you build a fully featured online shop.

WordPress

The most popular open-source CMS in the world that lets you build websites and online shops without programming.

WordPress Website

A website built with the WordPress CMS, from blog to business site and online shop.