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WP Agency
WP Agency

Technical WordPress agency for websites, WooCommerce shops and integrations. A dedicated team for new projects and ongoing development, based in the Netherlands.

SEO

Search Engine Optimisation: optimising your website so it ranks higher in search engines.

SEO (Search Engine Optimisation) is the collection of techniques and strategies used to make your website more visible in search engines such as Google. The better your SEO, the higher your website appears in search results and the more organic (free) traffic you receive.

How does SEO work?

Search engines like Google use algorithms to determine which pages are most relevant for a search query. SEO focuses on three pillars:

Technical SEO

The technical foundation of your website must be in order:

  • Fast load time — Google rewards fast websites. Browser cache and caching plugins help with this.
  • Mobile-friendly — your site must work well on all devices.
  • Crawlability — search engines must be able to find and index your pages.
  • Redirects — correct redirections prevent 404 errors and lost link value.

On-page SEO

The content and structure of your individual pages:

  • Relevant content — write valuable content that matches the search intent.
  • Heading structure — use H1, H2 and H3 logically and consistently.
  • Meta titles and descriptions — these appear in the search results.
  • Alt text — describe images for search engines and accessibility.
  • Internal links — connect related pages to one another.

Off-page SEO

Factors outside your own website:

  • Backlinks — links from other websites to yours are an important quality signal.
  • Domain authority — the more high-quality backlinks you have, the higher your authority.

SEO and WordPress

WordPress offers an excellent foundation for SEO. With plugins such as Yoast SEO or Rank Math you can set meta titles, descriptions and focus keywords per page. Tools like Google Analytics and Google Search Console help you measure and improve your SEO performance.

The combination of high-quality content, solid technical foundations and a smart internal link structure is the core of successful SEO for every WordPress website.