TL;DR: Having a WordPress website built costs between €500 and €10,000+, depending on the type. A site with a paid theme costs €500 to €1,000. A professional page builder website costs €2,500 to €5,000 and a WooCommerce webshop starts from €6,500. Fully bespoke work starts from €10,000. At WP Agency, a professional website starts from €3,000 excluding VAT, including responsive design, SEO foundations and personal training. On top of this, expect €25 to €150 per month in ongoing costs.
“How much does it cost to have a WordPress website built?” It is one of the questions we receive most frequently. And the answer most agencies give is frustrating: “It depends.”
Fair enough. The price depends on the type of website, the design and the functionality. But that is no reason to remain vague. There are clear price brackets and every serious agency knows precisely what a website in each bracket costs.
Yet many agencies deliberately keep their prices unclear. They want to get you to the table first. Only after an intake, a quote and weeks of waiting do you hear what it will actually cost. We believe it should be different. You should not need a sales meeting to get an honest answer to the question: how much does a website cost?
In this article, we give you an honest overview of the costs of having a WordPress website built in 2026. With concrete figures per type, a pricing table and a clear breakdown of ongoing costs. No vague “it depends”, but real euros.
We also tell you precisely what a website at WP Agency costs. So you know where you stand before you have a WordPress website built. And yes, we openly share our prices.
How much does a WordPress website cost?
The costs for a WordPress website range from €500 to more than €10,000. The price is determined by the type of website, the complexity and the provider. Below you will find an overview per type with one-off costs, lead time and who it is suitable for.
| Type | One-off costs | Lead time | Suitable for |
|---|---|---|---|
| Build it yourself (DIY) | €75–€250/year | Weeks to months | Hobbyists, start-ups with plenty of time |
| Paid theme via freelancer | €500–€1,000 | 1–2 weeks | Small budget, simple site |
| Page builder website by agency | €2,500–€5,000 | 2–4 weeks | SMEs, entrepreneurs, professionals |
| WooCommerce webshop | From €6,500 | 4–8 weeks | Online shops with products and payments |
| Custom/bespoke website | €10,000+ | 2–6 months | Large businesses, complex projects |
At WP Agency, a professional WordPress website starts from €3,000 excluding VAT and a webshop from €6,500. This includes responsive design, an SEO foundation and personal training so you can manage your site yourself. These are our real prices, not loss leaders. You know in advance exactly what you are paying for.
Want to build a WordPress website yourself? You can do so from just €75 to €250 per year for hosting and tools. You will need time and technical knowledge, though. For most business owners, it is wiser to engage a professional who gets it right first time.
A technically sound page builder website should not cost more than €3,000 to €5,000 for the build. Are you paying more at another agency? Then you are probably paying for overhead, not for a better website. Many agencies charge high fees for work that fits perfectly within this budget.
Bespoke work above €10,000 is justified for complex projects. Think of integrations with external systems, a completely unique design or advanced functionality that a standard page builder cannot offer. With this type of project, you are paying for strategy, architecture and custom-written code. In that case, have a look at our bespoke website solutions.
What determines the price?
The price of having a WordPress website built is determined by five factors. The more that is involved, the higher the investment. Below we briefly explain them, so you can better estimate what your project will cost.
Number of pages and templates
A website with five pages is cheaper than a site with twenty pages and multiple templates. Each extra page costs design and build time. Map out in advance which pages you truly need. This prevents unnecessary costs and keeps your project manageable.
Design: theme or unique design
A paid theme is inexpensive but limited in customisability. A bespoke design costs more but gives your site a unique look that fits your brand. At WP Agency, we work with Elementor to build a professional design without the high costs of fully custom work.
Functionality and integrations
A contact form is standard. But do you also need a booking system, integration with your accounting software or a CRM connection? The more functionality, the higher the investment. Create a list of your requirements in advance, so your agency can provide a realistic quote.
Content: copy and photography
Are you supplying your own copy and photos? Then you will save considerably on costs. Does the web builder also need to produce the content, with professional copywriting and photography? Then the price increases. Good content is essential for both your visitors and your findability in Google. Do not underestimate this element.
SEO foundation and speed
A fast, well-findable website requires technical optimisation. Think of clean code, optimised images and the right SEO settings. This should be standard with a professional website, not an expensive extra. Yet some agencies charge separately for this. Always ask about it.
What are the ongoing costs of a WordPress website?
The ongoing costs of a WordPress website are between €25 and €150 per month. This covers hosting, a domain name, maintenance and plugin licences. Without proper maintenance, you risk security problems and technical issues.
Hosting
Good WordPress hosting costs €5 to €30 per month. Always choose a host that specialises in WordPress, with daily backups and an SSL certificate. Cheap shared hosting at €2 per month may seem attractive, but often results in slow loading times and poor uptime. A slow website costs you visitors and therefore potential customers.
Domain name
A .co.uk domain costs €5 to €15 per year. A .com domain is slightly more expensive, usually around €10 to €20 per year. Most hosts offer domain registration so you can manage everything in one place.
Maintenance and updates
WordPress, your theme and your plugins need regular updates. On average, multiple updates appear per month. If you do not keep up? Your site becomes vulnerable to hackers and technical problems. Professional WordPress maintenance costs on average €25 to €75 per month on the market. At WP Agency, WordPress maintenance starts from €99 per month, including updates on a staging environment, daily backups and a dedicated developer as your point of contact.
Plugin licences
Some plugins require an annual licence. Elementor Pro costs, for example, €59 to €399 per year, depending on the number of sites you use it on. Premium SEO plugins, security plugins and form plugins can also carry annual costs. Read more about the costs of Elementor Pro in our detailed article.
How much does a WordPress webshop cost?
Having a WordPress webshop built costs from €6,500 at WP Agency. A webshop is more expensive than a regular website due to the extra complexity: product management, payment integrations, shipping options and higher security requirements. The exact price depends on the number of products and the desired integrations.
A WooCommerce webshop contains considerably more functionality than a standard website. Think of product pages with variations, a shopping basket, payment integrations (Stripe, PayPal, credit card), stock management and shipping options. All these elements must work together flawlessly. This requires more development time and expertise than a regular business website.
Additionally, security requirements are higher. You process customer data and payments. An SSL certificate, regular updates and active monitoring are therefore essential for every webshop. Do not cut corners here, as a data breach can cost you far more than the investment in good security.
Want to connect your webshop to an accounting package, stock system or fulfilment service? Then additional costs apply. Check our page on WooCommerce integrations for the possibilities.
Considering a webshop? See what we offer on our webshop development page.
Why cheap often proves expensive
It is tempting to choose the cheapest provider. You see an offer of €500 for a “complete website” and think: why would I pay more? But a website built on an outdated theme can cost you far more in the long run.
Cheap theme websites are often slow, poorly coded and insecure. They load slowly, rank poorly in Google and become an easy target for hackers. Recovering a hacked site already costs €500 to €1,500, excluding lost revenue and reputational damage.
Outdated plugins and themes that are no longer maintained pose the greatest risk. Without regular updates, vulnerabilities accumulate. A single security flaw is enough to compromise your entire site.
Invest a little more in a professionally built website with good hosting and regular maintenance? Then you prevent these problems. Your website remains fast, secure and well-findable in Google. And you save yourself the stress and costs of emergency fixes after the fact. Read more about WordPress security and how to prevent problems.
What is included in the price at WP Agency?
At WP Agency, you know in advance what you are paying. No hidden costs, no surprises afterwards. This is what comes as standard with a website from €3,000 excluding VAT:
- Bespoke Elementor website: Built with Elementor Pro, fully tailored to your brand and goals.
- Responsive design: Your website looks great and works perfectly on desktop, tablet and mobile.
- SEO foundation: Technical optimisation so Google can properly index your site and visitors can find you.
- Personal training: After delivery, we teach you how to update content and add pages yourself.
- Dedicated point of contact: You work directly with your developer. No account managers or middlemen.
- Fixed price upfront: You receive a clear quote with a fixed amount. We stick to it.
Want to know what a website for your situation costs? Or do you need a bespoke website with complex functionality? We are happy to think along with you. Get in touch for a no-obligation quote. You will receive a clear proposal within two working days.
Conclusion
The costs for a WordPress website range from €500 for a simple theme site to more than €10,000 for fully bespoke work. The best choice depends on your goals, your budget and the functionality you need.
Three things to remember:
- A professional page builder website should not cost more than €3,000 to €5,000 for the build.
- Expect €25 to €150 per month in ongoing costs for hosting, maintenance and licences.
- It is better to invest a little more in quality than to pay later for fixing a cheap, insecure site.
At WP Agency, we build professional WordPress websites from €3,000 excluding VAT and webshops from €6,500. We work transparently, with fixed prices and no small print. Get in touch for a no-obligation quote and discover what we can do for your business.
Frequently asked questions
How much does a simple WordPress website cost?
A simple WordPress website with a paid theme costs €500 to €1,000 as a one-off investment. Want more flexibility and a professional result? Then a page builder website starts at €3,000 excluding VAT at WP Agency, including responsive design and an SEO foundation.
How much does a WordPress website cost per month?
Expect €25 to €150 per month in ongoing costs. This covers hosting (€5 to €30 per month), a domain name (€5 to €15 per year), maintenance and any plugin licences.
Is WordPress itself free?
Yes, the WordPress software itself is completely free and open source. You can download it from wordpress.org and install it on your own hosting. You do pay for hosting, a domain name and any premium plugins or themes. The total minimum cost to get started is around €75 to €250 per year.
How long does it take to build a WordPress website?
This varies by type of website. At WP Agency, a page builder website goes live within two weeks. A simple theme site can be ready in one week. Complex bespoke projects take longer, usually two to four months, due to the more extensive design and development phase.
How much does Elementor Pro cost?
Elementor Pro costs from €59 per year for one website. There are also packages for multiple sites, up to €399 per year. Read our detailed article about the costs of Elementor Pro for a full overview.

About the author
Leon
Founder and WordPress Developer
Leon Katz founded WP Agency driven by his passion for WordPress and web development. With over 20 years of experience in the technical sector, he helps…
Learn more about this author →